By Topic: Client Relations

Oct. 3 2018

Client loyalty is the result of a positive emotional experience, service satisfaction and the value of the service... View More

The Not-So-Silent Competition

BY Jill Ruth Rooks

July 3 2018

Set yourself apart from under-qualified trainers and begin to compete for potential clients... View More

Keep your clients longer

BY Lindsay Vastola

June 10 2018

Developing and sustaining relationships with your current clients is the crux of your business longevity... View More

How gamification of fitness can keep clients motivated

BY Julie Johnston

April 10 2018

Do you know what motivates your members to walk through your doors?... View More

Relationships, Retention and Revenue

BY Brian Grasso

April 3 2018

The worth of your fitness business, your clients’ successes and even your revenue is directly tied to the worth of your conversations... View More

10 things to never say to a client

BY Lindsay Vastola

April 1 2018

The core of what makes us successful as fitness professionals is our ability to create and nurture relationships... View More

Facing the challenge of competing with underqualified trainers

BY Andrea Leonard

Feb. 1 2018

As a personal trainer, you may find it increasingly difficult to compete in an industry that has no licensure... View More

10 policies you need signed by your fitness clients

BY Lindsay Vastola

Nov. 1 2017

Contracts set clear policies and expectations with clients the moment you formalize your business relationship... View More

The Message: Amanda Vogel

BY Amanda Vogel

Oct. 1 2017

Successful messaging is anything that values your audience/followers and ultimately resonates with them... View More

4 steps to overcome objections

BY Michael Gelfgot

Oct. 1 2017

Learn how to shift your sales conversations to limit prospect objections, using the 4-step GROW model (Goals, Reality, Options, We)... View More

10 strategies to gain clients

BY Lindsay Vastola

Aug. 1 2017

Whether you’re seeking your very first client or just need some fresh ideas to get new business, here are 10 strategies that may inspire you... View More

Stop training and start coaching: The B.U.I.L.D. method

BY Joe Drake

Feb. 20 2017

A great coach and fitness professional takes responsibility for a client's failures just as much as their transformations... View More

How to stand out with clients

BY Josh Bowen

Jan. 15 2017

Prospective clients must feel like they will receive the best service and experience available to them... View More

Stop worrying about lead generation

BY Brent Gallagher

Nov. 10 2016

Experience is the teacher of all things when it comes to your brand and client loyalty... View More

5 tips to collect powerful testimonials

BY Greg Vaughn

Nov. 10 2016

When it comes to the world of fitness, nothing speaks louder than results. It's what your clients want, and it's what your prospects want to see... View More

Create a 5-sense experience at your gym

BY David Crump

Sept. 20 2016

By understanding that the best experiences are those which appeal to multiple senses, you are poised to put your gym in a class of its own... View More

The art of listening

BY Josh Bowen

Sept. 15 2016

It is our job to listen to our clients, no matter what they tell us... View More

Dealing with difficult fitness clients

BY Josh Bowen

July 15 2016

Fitness professionals will not get along with every client, but there are ways of dealing with difficult clients that can make life easier... View More