train youth female athletes
March 8 2024
Before 1972, approximately 290,000 female athletes played organized sports. After Title IX was implemented, we have seen incredible growth in female participation in organized sports... View More
Screenshot 2024-01-23 at 11.19.20 AM
Jan. 23 2024
Fitness professionals usually make one of two mistakes when it comes to spending money. In one scenario, they spend money on whatever feels good in the moment rather than basing it on a system or comp
fitness-g4f234b522_640
June 6 2023
Personal trainers often start their careers as employees at a commercial facility... View More
digital-marketing-gd804d1779_640
June 2 2023
The number one problem with marketing in the fitness industry is something we call “pitch marketing.”... View More
question-mark-1872665_1280
May 26 2023
At the start of each year, fitness professionals are off to the races with new dreams, goals and plans for growing their business... View More
smartphone-570507_640
May 3 2023
I am a success junkie. I love making vision boards, setting goals, hitting achievements, earning income and growing as a leader... View More
Screen Shot 2023-03-01 at 11.29.35 AM
March 1 2023
Perhaps you’re reading this article because you have trouble understanding your pricing structure. Or you feel like you have run out of time to onboard or even take on new clients. Maybe you are... View More
fit money mindset
Jan. 19 2023
A long-term career in fitness is a calling. Successful trainers are not born; they are forged from hard work, grit and determination... View More
dollar-1362244_640
Jan. 11 2023
I invested in a life-changing seminar on money more than a decade ago. As a newer business owner, it shattered my limiting beliefs... View More
arm-1284248_1280
Jan. 5 2023
What business skills will you need to learn to grow your income this year?If you’re like most, your answer will be something like “master marketing.”... View More
calculator-385506_1280
Dec. 12 2022
I’m not sure anyone likes taxes. They can be scary, especially if you don’t understand some basics. Not keeping up with and paying your taxes can get you into trouble.Here is some good news.... View More
Screen Shot 2022-12-05 at 1.04.10 PM
Dec. 5 2022
The first thing we need to establish concerning package/session pricing in the personal training industry is that this is more of an art than a science... View More
GettyImages-926168200
Nov. 29 2022
If there is anything the pandemic has made clear to us, it’s the importance of having our financial house in order... View More
entrepreneur-1340649_1280
Nov. 16 2022
Every business has some type of Financial Technology (“FinTech”) integrated into its systems. It can be as simple as online banking, or as sophisticated as online order taking and fulfillment,... View More
Screen Shot 2023-02-09 at 11.14.25 AM
Nov. 11 2022
There are solid ways to grow your business without spending so much of your time and money. Have you considered that your clients and your time could be your best marketing assets?... View More
desk-593327_1280 copy
Nov. 3 2022
When it comes to online marketing, most fitness business owners are pretty limited in what they choose to do... View More
Screen Shot 2022-09-08 at 12.21.55 PM
Sept. 8 2022
When two (or occasionally more) brands put their heads together and work on a project, something beautiful can happen. Strategic marketing and product partnerships is about two businesses combining sk
Screen Shot 2022-09-01 at 10.01.24 AM
Sept. 1 2022
We are inundated with ways to communicate with one another these days... View More
Screen Shot 2022-08-30 at 1.45.38 PM
Aug. 30 2022
You set up your Instagram account, you tested a few Facebook ads and perhaps you even registered your studio on Google My Business hoping to get a few more clicks; however, the leads... View More
Screen Shot 2022-07-18 at 11.16.06 AM
July 18 2022
“I ran 30 kilometers [18.6 miles] this morning,” Emmanuel Kipruto said in his Kenyan accent, as we sat down for some Kenyan chai tea at 10am at Iten Club, a quaint café and restaurant... View More