March 25 2014
It's funny, but I'm sure you will agree, that as a coach there are times when you become your own student. Here's what I mean by that: every year I either attend or present at the annual Fitness Business... View More
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March 15 2014
If you own a small group training studio or boot camp, successfully selling higher-priced memberships and programs requires a different approach than selling big-box gym memberships or even personal training... View More
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March 1 2014
As consumers, we often have our "wishlists" from the companies we buy from. Maybe we want the product in a different color or to have new options; we wish the company's website was more user-friendly or... View More
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Feb. 25 2014
Too often when I review promotional emails, scripts, copy or ideas from new coaching clients I read emails that are full of detail and devoid of emotion, reason or fulfill the question of, why? As fitness... View More
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Feb. 15 2014
Most of our clients are conditioned to believe in an artificial definition of success. Most clients come to us seeking what they believe to be their goal, but in fact is their desired result. They want... View More
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Feb. 1 2014
We spend nearly our whole lives being schooled; for our first 18-plus years, lesson plans, arguably, set the pace of our most impressionable time of life. While we're taught the practice of hypothesis,... View More
Jan. 25 2014
When I speak to a new coaching client they always want to know the best method to get more clients right now. In today's world, technology provides so many viable new options for marketing than were previously... View More
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Jan. 15 2014
I recentlycalled my bank to contest a duplicate ATM fee that I was incorrectly chargedbecause the ATM was malfunctioning. I wasn't anticipating it to take more thanabout 5 or 10 minutes of my time; unfortunately,... View More
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Jan. 1 2014
The start of the New Year always brings a sense of excitement, hopefulness, and it's a great time to give our business mindset a fresh start. However, it's easy to fall into some common traps. Here are... View More
Dec. 26 2013
As a fitness professional if you're excitedly expecting dozens of new clients to flock to you come January first, I'm sorry to tell you; but you're probably going to be sorely disappointed. January is... View More
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Dec. 15 2013
There comes a point in every fitness professional's career where there is a realization that there are clients you love to train and others you dread. Many trainers fall into the trap of taking "any client... View More
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Dec. 1 2013
The end of the year is the perfect time of year to set aside time to reflect on the last 12 months and set-up your action and goal plan for the coming year. Here is a quick checklist to help make your... View More
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Nov. 17 2013
Ok, so you're training a few people and getting a taste for this idea of being self-employed. At some point you start thinking how great it would be to have your own space, one where you make the rules,... View More
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Nov. 15 2013
The fitness industry is in need of a major makeover; a marketing makeover. The fitness industry, in the eyes of the greater public, continues to be branded by images of spandex, fake tans, perfectly articulated... View More
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Nov. 1 2013
It often seems as if getting “certified” has become an accessory perfect for the person who “loves to work out.” To be completely transparent (and blunt), I cringe every time someone,... View More
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Oct. 25 2013
I too was one of those trainers that in starting my business spent countless hours on thinking of that catchy name, you know the one everyone would remember; that is if they ever heard it in the first... View More
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Oct. 15 2013
If you're eager to start your own fitness business, it's important that you not get hung-up on many of the details that may keep you from simply taking action. Too many aspiring fitness entrepreneurs focus... View More
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Oct. 1 2013
I meet several newly certified trainers who find it difficult to get their first "chance" at training clients. Whether as an independent trainer starting a business or getting hired at a facility, many... View More
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Sept. 22 2013
If you've been reading my column for any length of time and taking action there's no doubt that your business is probably growing. In the last six and a half years I've learned many hard lessons about... View More
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Sept. 15 2013
If there is one industry that changes what is "in style" more often than fashion -- it's fitness. We use fashion and style as a way to express ourselves and even to make a statement. Fitness really... View More

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