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Sept. 26 2012
When was the last time you went out and spoke to an audience in your community? I've noticed a trend with fitness professionals in these last couple years; there's been a lot of gravitation to email marketing.... View More
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Sept. 14 2012
We all are familiar with the adage, "Time is Money" and most would agree that time is one of our most precious, and limited, assets. I find that many professionals don't fully realize the worth of their... View More
Sept. 1 2012
One thing you have as an independent trainer over the big box gyms is the opportunity to build loyalty within your marketplace. You can establish meaningful relationships with your clients to build a culture... View More
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Sept. 1 2012
In 1971, McDonald's franchisee Herb Peterson was looking for a new way to increase sales in his Santa Barbara restaurant. He knew he would have to get creative and think out of the box. He followed the... View More
Aug. 24 2012
Why did you start your fitness business? I'm guessing it was because you love being fit and love the way it makes you feel -- so why not share that feeling with others, right? It probably was not because... View More
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Aug. 23 2012
Most personal trainers don't have a natural affinity for running a business, or maybe that was just me. Well, if you're like me I'm sure you can appreciate the frustration of what, at times, feels like... View More
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Aug. 15 2012
It is easy to become overwhelmed by the daily administrative tasks of owning your own business. The typical business owner spends a majority of their time doing 95% of the tasks that have the least impact... View More
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Aug. 1 2012
Effectively tapping into your clients' innermost insecurities and frustration is what can take you from being an ordinary trainer to an extraordinary trainer. Our clients' success is not just driven by... View More
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July 23 2012
It pains me to hear from a struggling trainer, and when I say struggling I mean a trainer in dire straights; someone living on credit or fearful that they're not going to be able to support their family... View More
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July 15 2012
In a conversation last week with a fitness professional on the west coast, I realized that a critical mistake many entrepreneurs and fitness trainers make is throwing time and money at new technology without... View More
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July 1 2012
From time to time, big shifts take place in our industry that make the business of personal training more mainstream, more profitable, more systemized, and in this case, easier to market. In recent years... View More
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June 22 2012
A lot of trainers continually ask me what to do about increased competition. It seems our scarcity mindset likes to rear its ugly head and feed our fears that someone else doing what we do will negatively... View More
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June 18 2012
My name is Lindsay Vastola, and I am a self-admitted procrastinator. Anyone else? I go through times of unmatched productivity and accomplishment, tackling the most daunting goals. Then there are times... View More
June 18 2012
Making the decision to start a career in the fitness industry is usually accompanied by daydreams of working with off-season professional athletes and celebrities. While there are a few personal trainers... View More
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June 2 2012
Up until a few years ago, the idea of getting a college degree over the internet may have seemed completely odd to most. Until recently, our notion of receiving a degree or certification was generally... View More
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June 1 2012
In our culture, social acceptance is fundamental to a person's health and quality of life. Most of us learn this from the day we are born. Rejection has scientifically been proven to be harmful to one's... View More
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June 1 2012
Our industry has gone through several rounds of evolution. In the beginning, the business model was built on the one-on-one, 60-minute training session model. Later, team training and shorter 30-minute... View More
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May 24 2012
These days I am all about predictable marketing. I always want to know exactly how I'm going to generate additional consultations each week to ensure our facility keeps growing. Now when I work on producing... View More
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May 17 2012
There has been a strong movement toward niche training of specialty populations in fitness. Specialty certifications, trainings, workshops and seminars continue to become more readily available to fitness... View More
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May 4 2012
When many of us get started in the fitness industry, we are ambitious to work with anyone who will let us train them or who will pay for our services. But there will likely come a point in your career... View More

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