discussion_1_0
April 1 2015
A few years ago, I was at a sticking point in my business; I felt like I had lost my momentum and couldn't quite find that "secret sauce" again. What had worked without fail for my business in the past,... View More
2454
March 25 2015
When the right people are found, the investment of formal fitness education and training is much easier to swallow... View More
discussion_1_0
March 15 2015
Thinking of starting a new business? Are you at a point in your business where you feel you want to expand or take it to a higher level? If you're considering whether you want to move forward on your own... View More
discussion_1_0
March 1 2015
There is a lot of opportunity in the corporate wellness space for fitness professionals. If you're ready to explore corporate wellness, or if you've been trying to tap into the market with little or no... View More
3562
March 1 2015
There are a multitude of pieces of exercise equipment at your fingertips to use as a fitness professional... View More
2453
Feb. 25 2015
With mistakes come progress and valuable lessons... View More
discussion_1_0
Feb. 15 2015
The world of corporate wellness offers endless opportunity for fitness professionals. But getting the foot in the door is often the most challenging task. Here are three strategies to help you win your... View More
2674
Feb. 10 2015
"Simplicity is the ultimate form of sophistication" is an appropriate mantra for any business, especially for those in the fitness industry... View More
discussion_1_0
Feb. 1 2015
Would you say you are you a planner or a reactor when it comes torunning your business? Do you have your business down to schedules, systems andprocesses so your business practically runs itself? Or do... View More
Feb. 1 2015
The entrepreneurial spirit will take you on a roller coaster ride of the highest highs and the lowest lows. In February 2008, in a business session at the ECA World Fitness Conference, Michael Port gave... View More
FixAdCopy
Jan. 25 2015
When I think of copywriting and personal trainers I think of that classic Star Trek line, "for God sakes Jim I’m a doctor not a copywriter!"... View More
discussion_1_0
Jan. 15 2015
When I first considered a career in fitness, I knew right off the bat that I wanted to start my own business. I come from a line of entrepreneurs, so you could say it was in the cards. Spend some... View More
discussion_1_0
Jan. 1 2015
Achieving the first step of starting a career in fitness can be quite an undertaking: attaining a working knowledge of anatomy, physiology, biomechanics, programming, specificity, nutrition and even understanding... View More
2451
Dec. 25 2014
It costs too much money to maintain the frequency you need to grow a true fitness brand identity in your local marketplace... View More
discussion_1_0
Dec. 15 2014
A question I am frequently asked by fitness professionals new to the industry, is how to price their services even though they may not have significant experience. Pricing is an art form; so know that... View More
SecretCostsStudio
Dec. 10 2014
There are so many hidden costs that you do not think about when deciding to set up your own fitness studio... View More
discussion_1_0
Dec. 1 2014
In December of 2011, I listed five issues you should address with your accountant before January 1 (read article). These need to be reassessed (briefly listed below) on a yearly... View More
3559
Dec. 1 2014
Are you feeling exhausted by your fitness business because no one can do things as well as you?... View More
2450
Nov. 25 2014
There are a lot of mediums available these days to personal trainers, and all can have their benefits... View More
discussion_1_0
Nov. 15 2014
One of the most effective and low-cost marketing methods for fitness professionals is through email marketing. If you're just starting your fitness business, email marketing is the first place you should... View More

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