The Problem
Rent, insurance, software, continuing education, and just about everything else costs more than it did a few years ago—but many trainers are still charging the same rates they did before inflation hit. If your prices haven't changed in years, you're effectively giving yourself a pay cut.
The Fix
Don't double your prices overnight. Instead, follow a simple three-step plan:
- Review your numbers. Calculate what it actually costs to deliver each session, including your time outside the gym.
- Raise rates for new clients first. This lets you test your pricing without affecting your current client base.
- Give existing clients notice. A modest increase (5-10%) with 30-60 days' notice is easier to accept than a surprise. Explain that the adjustment allows you to continue providing the same level of service and expertise.
Remember: clients who value your coaching aren't just paying for an hour of exercise — they're paying for your knowledge, accountability, programming, and results. If you've become a better coach over the years, your pricing should reflect that.
Friday Challenge: Ask yourself one question: If I started my business today, would I charge what I'm charging now? If the answer is no, it's time to create a pricing plan for the next 12 months.
Bottom Line
If you never raise your rates, inflation makes the decision for you.
