Baby boomers are living longer and leading more active lives than their parents yet still have room for improvement when it comes to long-term health.


According to a recent survey by Energizer Holdings, Inc., nearly two-thirds (64%) of baby boomers feel younger than their chronological age, and more than half (55%) said they feel healthier than their parents were at the same age. However, according to the National Center for Health Statistics, half of Americans in the 55 to 64 age group have high blood pressure, and two in five are obese.


To encourage baby boomers to live healthy, Energizers specialty batteries division is kicking off its KEEP GOING. Live Healthy program with one of Americas well-known boomers and favorite fitness experts, Denise Austin. The program is a year-round campaign to educate this audience about better ways to live a healthy, active lifestyle with some help from key battery-powered devices.


The Energizer survey confirms that while baby boomers are feeling younger, they are putting less focus on age-related health issues, such as hearing loss, blood pressure or eyesight. Fifty-seven percent of baby boomers reported they make it a point to eat healthy foods, and 41% regularly exercise, however, nearly half (46%) have never had their hearing checked. This is especially surprising, since one-third of the respondents (33.3%) said they think that they might have hearing loss.


To address several of these health issues and provide helpful ways to manage them, Energizers KEEP GOING. Live Healthy program is working with respected physicians in their field to provide additional tips to consumers. The company is partnering with audiologists from the American Speech-Language-Hearing Association (ASHA) to provide expertise on hearing loss prevention as well as aligning with physicians who will provide tips on diabetes management and heart health.


In addition, the program will feature a series of local-market grassroots events, including community health fairs and free health screenings. At these events, boomers and their families can learn about the latest health products and trends and receive free hearing, blood pressure and diabetes screenings.


Its no secret baby boomers are taking control of their health by emphasizing diet and exercise, but we could all use a few pointers from experts like Denise, said Anne Bannister, brand group director for US Specialty. The goal of our program is to encourage a well-rounded approach toward a healthy lifestyle, and Denise truly embodies the keep going spirit of the Energizer Bunny to inspire us all.


The internet portion of the launch is scheduled to go live before February 1, 2008. The date is of significance since an earlier Energizer survey found that although people start off the New Year with good intentions, more than half (54.9%) stop their gym/fitness resolutions after one month.* We want to help people get motivated, stay motivated and Keep Going year-round, said Bannister.


As part of the programs fitness component, Energizer is featuring a gift with purchase promotion March 1-May 31, 2008, where consumers can receive a free Denise Austin workout DVD with the purchase of selected Energizer specialty batteries. Later in 2008, promotional support will continue through a sweepstakes program that includes Denise Austin fitness equipment, workout DVDs and the chance to meet Austin in person, as part of a personal training fitness session.


To learn more about the Energizer Live Healthy program, fitness sweepstakes and Energizer specialty batteries, visit


Energizer Holdings, Inc, headquartered in St. Louis, Missouri, is one of the worlds largest manufacturers of primary batteries, battery-powered devices and flashlights. For more information, please visit


Denise Austin promotes a sensible, realistic and enthusiastic approach to fitness and eating. In her 25 years of working to promote health and fitness, Denise has sold nearly 20 million exercise videos and DVDs. Denise has authored nine books on fitness and appears monthly in Prevention magazine. She can be seen on her shows, Denise Austin's Daily Workout and Fit and Lite.


This research project was conducted by Impulse Research Corporation for Energizer in order to assess attitudes and behavior with respect to health and fitness issues. The survey was conducted with a random sample of 1,067 men and women between the ages of 40 and 60 representing a cross-section of Baby Boomers in this age group all members of the CyberPulseTM Advisory Panel. The Advisory Panel has been carefully selected to closely match US population demographics. Research was conducted in October 2007.


*Fitness Trainers Survey from Energizer, conducted in January 2007


What is your average annual income for your fitness-related work/business?