Star Trac continues to expand its offerings with a new line of consumer fitness equipment, branded under the moniker ST Fitness. The company is set to debut its new lines of cardio and strength fitness equipment inside booth No. 615 at the Health and Fitness Business Show July 17-18 at the Colorado Convention Center in Denver.

Expanding into the consumer market with ST Fitness is a natural progression for Star Trac, said Steve Nero, Star Trac president. We are growing at a steady pace and saw the consumer market not only as a great extension of our brand but also as a new avenue to reach more people through our Expect Different message to reduce the global obesity epidemic and encourage more people to live an active, healthy lifestyle.

Star Trac began its expansion into the consumer market in 2007. The company introduced the S Series line of ultra premium consumer and light commercial cardio products. The ST Fitness products feature a fresh, contemporary look and match Star Tracs high-level of quality.

For more information about Star Trac, call 800.228.6635 or visit www.startrac.com.

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