In this webinar, you will learn: the true value proposition of providing comprehensive fitness testing; the proper way to price and promote your assessment services locally; the value and advantage of providing customized test formats for the variety of clients because one size does not fit all; a successful strategy to engage with your local medical community by producing solid evidence-based outcomes for those who are referred to you by them; and how to set yourself apart from the competition by using comprehensive assessments when most personal trainers in your area are not providing similar services.