Increase_Business_Video
Sept. 19 2017
The demand for video content allows the opportunity to work with businesses to create captivating and unique marketing material... View More
Add_Nutrition
Aug. 25 2017
Obtaining an accredited nutrition certification has the potential to raise the pay for a fitness professional by at least $6,000 annually... View More
Keep_It_Simple
July 25 2017
For someone to succeed as a personal trainer, it is essential that they build their own personal brand to the best of their ability... View More
GettyImages-524258815
May 1 2017
The successful fitness entrepreneur focuses entirely on the top 5% of tasks that directly impacts her revenues and growth... View More
ThinkstockPhotos-183439386
April 5 2017
When it comes to personal finances, Americans are taught to diversify their assets which is why many invest in real estate, IRAs, 401(k)s, CDs, annuities, and stocks and bonds. This same concept shoul
copywriting
June 25 2015
If you're ready to get over your fear of the written word, here are five tips that make up the successful fitness copywriting formula... View More
RelatedResourcesHeader.gif
May 25 2015
It's so overused, overanalyzed and ruthlessly abused, the word hardly says anything anymore... Marketing. What does it even mean? Well, one thing I can tell you is that, as far as your business and mine... View More
red-bull-article
April 25 2015
Isn't it crazy that two words can trigger vivid imagery of extreme action sports and even elicit a physiological response?... View More
2454
March 25 2015
When the right people are found, the investment of formal fitness education and training is much easier to swallow... View More
2453
Feb. 25 2015
With mistakes come progress and valuable lessons... View More
FixAdCopy
Jan. 25 2015
When I think of copywriting and personal trainers I think of that classic Star Trek line, "for God sakes Jim I’m a doctor not a copywriter!"... View More
2451
Dec. 25 2014
It costs too much money to maintain the frequency you need to grow a true fitness brand identity in your local marketplace... View More
2450
Nov. 25 2014
There are a lot of mediums available these days to personal trainers, and all can have their benefits... View More
FitnessTimeMgmt
Oct. 25 2014
Your success as a fitness professional is not determined by how long you spend working but by what you choose to do with your time... View More
Sept. 23 2014
Meet Mary.Mary is 38 years old, she lives in a nicer-than-average home in the suburbs. She has two wonderful children, Alec and Maryanne, they're 16 and 14. Mary wishes she could lose 30 pounds, but of... View More
Aug. 25 2014
This column will address two uniquely different but very important things. Both which I believe can be addressed by continually asking yourself if your business fulfills one very important question. But... View More
July 25 2014
Just a couple of years ago my team and I decided to have a very bold statement made into vinyl lettering and placed on the wall in the reception area at One-to-1 Fitness. "To help 10,000 residents reach... View More
June 25 2014
I have a growing reputation in the fitness industry it seems, as a business systems expert. I don't know how this happened, for as long as I can remember I found myself confounded and confused about how... View More
May 25 2014
I think today more than ever all that matters is the experience people have when they walk through your door. Even great results won’t be enough to keep them coming back if they don’t feel... View More
April 25 2014
Just about every new trainer I meet shows me their website. Most times it’s focused around them and doesn’t meet the criteria to attract people that don’t know them already. Unfortunately... View More

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