On average, more than a third of American women think about their weight at least three times per day, and many think that achieving their weight loss goals or maintaining an 'ideal' weight requires overly strict and drastic lifestyle changes, according to a recent survey conducted by McNeil Nutritionals, LLC, the marketer of SPLENDAâ® Sweetener Products, with the support of SHAPE Magazine. Eighty-one percent of women surveyed do not think they are at their ideal weight; still, almost half are optimistic they will achieve their ideal weight in 2011. The survey, which polled women across the country ages 25-54, returned thoughtful feedback on the state of weight loss in America today and the things women are doing to stay healthy.

The survey revealed that when it comes to achieving or maintaining their ideal weight, most women are ill-informed on the most effective and/or healthy ways to do so. For example, 91 percent of women were unaware of the amount of calories one needs to burn in order to lose a pound of fat (3,500 calories). Women surveyed cited stresses, demands on their time, family obligations and financial problems as the reasons their weight loss efforts have been difficult. With so many other factors on their minds, the survey also found that women tend to overlook nutritional value in their food purchases, ranking price, taste and quality higher. Only 17 percent of women ranked nutritional value as the most important factor when purchasing food.

continued at MedicalNewsToday.com>>


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