Business Fact: Approximately 50% of patients come from outside events, compared to 10% from walk-ins and yellow page ads. And the remaining 40% come from referrals. ... View More

As the cost of building leases, supplies and equipment are continuing to skyrocket, medical practitioners and professionals are eager to find new revenue opportunities that can begin to soak up these financial... View More

The wellness industry, a multi-billion dollar business, is so amorphous and so fluid in its evolution, it's hard to get one's arms around it, as is its consumer. The attitudes and behaviors of the wellness... View More

New and innovative ideas are happening around us all the time especially in the health and fitness industry. However, having an idea and actually going through with it are two very different things. For... View More

In my last article, "Buyer's Guide for Health Care Businesses," I discussed the necessary tools needed to run a fitness business. However, once... View More

There are three distinct areas of exercise as it relates to health care � and reimbursement. Most trainers and fitness professionals are aware of cardiac rehab, which actually began... View More

Now that you have designed your wellness center, selected the equipment and attracted your client base, the key in keeping the doors open lies in your existing... View More

Remember when you learned your ABCs? You recited the alphabet over and over you may have even sung the alphabet song while your teacher pointed to each letter on a chart. After mastering the 27 letters,... View More

The Fitness Together Franchise Corporation (FTFC) today announced the release of a six-step plan to better health created by CEO and founder Rick Sikorski. Recently featured on The Big Idea with Donny... View More

So, you are interested in opening up a wellness facility? You have a site selected, and you ran all the demographic studies possible to compile... View More

When nurses tried to insert an IV into patient Linda Aron's hand, she was so anxious over the impending operation to fix her acid reflux that they simply had to stop. Instead of continuing to poke and... View More

Health club operators have made the mistake for years. Now, medical professionals, wellness professionals and self-improvement experts are adding distinctive fitness components to their businesses and... View More

Despite the struggle to contain costs, one human resources offering is proving resistant to cutbacks: company wellness programs. Traditional health benefits cover employees who fall ill. But workplace... View More

Transitioning your business or practice to provide wellness services can be a bit overwhelming; especially since most physicians, therapists, chiropractors and fitness specialists have little information... View More

As a past accounting professor would always say, "Figures don't lie, but liars do figure." This couldn't be truer when it comes to predicting personal training revenues. For years, I have always been surprised... View More

Our health care system is a mess. Our government leaders aren't happy about Medicare spending. Doctors aren't happy because their reimbursements... View More

To date, our series on the wellness center development has taken us from concept to construction and everywhere in between. Whether your wellness center is fitness-only, corporate wellness or a medical-based... View More

Search online or through social media feeds and a variety of fad diets and varied fitness plans are available, all purporting to be the best. Some backed by research, others by testimonials. With the... View More

The idea of health in modern society is undergoing a transformation that is beginning to have a profound effect not only on our patients' lives, but also on how we do business. The public is no longer... View More

We, as fitness and wellness professionals, pursue a noble undertaking, but if you compare the financial state of wellness of the average fitness professional to the financial state of wellness of the average... View More