While there are endless resources on marketing and advertising principles and strategy; go-to books on how these principles and strategies apply specifically to fitness professionals are more difficult... View More

All effective prehab and rehab programs for athletes should build in single leg stability exercises. I like to use sliding exercises as one way to improve neuromuscular control of the core, hip and knee.... View More

It often seems as if getting “certified” has become an accessory perfect for the person who “loves to work out.” To be completely transparent (and blunt), I cringe every time someone,... View More

Lower back injuries are the third most common injuries suffered in athletes under age 18, according to a study presented by Loyola University Medical Center sports medicine physician Neeru Jayanthi, MD.... View More

Chuck Runyon, CEO and co-founder of Anytime Fitness, the world's fastest-growing gym, has been presented with an inaugural "Leadership" award by Chief Executive magazine. The award was presented at the... View More

While many football helmet and mouth guard manufacturers claim that their equipment will lessen impact forces and reduce concussion risk, neither a specific brand nor a higher cost were associated with... View More

According to a recent study, keeping active is key to cardiovascular health and longevity in older adults, regardless of whether or not they exercise regularly. Continued at MedicalNewsToday>>... View More

A new clinical report from the American Academy of Pediatrics suggests that student athletes who have suffered concussion following head injury may need to take a break from academic learning. Continued... View More

I too was one of those trainers that in starting my business spent countless hours on thinking of that catchy name, you know the one everyone would remember; that is if they ever heard it in the first... View More

A major collaborative research effort involving scientists at Harvard School of Public Health (HSPH), Brigham and Women's Hospital (BWH) and Harvard University have uncovered a novel signal mechanism that... View More

There has been much focus in recent years surrounding the physical fitness of young people, particularly as the rate of obesity has been increasing. Now, a new study has detailed a list of priorities for... View More

Good news for coffee drinkers: researchers from Italy have shown that coffee consumption reduces the risk of liver cancer by about 40%. And some of the results indicate that if you drink three cups a day,... View More

Many teenagers are more interested in watching TV and playing video games than exercising. But new research has presented them with another reason to get active - regular moderate to vigorous exercise... View More

Modest increases in marketing and outreach to local communities can increase the amount of physical activity that occurs in parks, providing a cost-effective way to potentially improve a community's health,... View More

Stronghold Fitness announces its new workout product, StrongBoard Balance - "An Evolution in Fitness." The revolutionary balance board increases strength and stamina, while optimizing physical health –... View More

A group of students and a professor of neuroscience have discovered that Oreo cookies may be as addictive as cocaine or morphine - to lab rats at least. Continued at MedicalNewsToday>>... View More

Clinical researchers from Sydney's Garvan Institute of Medical Research and St. Vincent's Hospital have shown that a form of weight loss surgery, known as 'gastric banding', brings about reversal of diabetes... View More

An international team of scientists have identified potentially dangerous amounts of methamphetamine analog in the workout supplement Craze, a product widely sold across the U.S. and online. The study,... View More

It is always preferable to include exercises that activatethe gluteus maximus and medius in training programs. Research has shown that poor hipactivation/control leads to frontal plane knee collapse and... View More

If you're eager to start your own fitness business, it's important that you not get hung-up on many of the details that may keep you from simply taking action. Too many aspiring fitness entrepreneurs focus... View More