In the beginning - with your business purpose identified - your vision and strategy will start to take shape. That initial growth will be inherently fueled by that clear mission and focus... View More

It can feel a little daunting to get started advertising on Facebook, but it really is not as hard as you think... View More

Set yourself apart from under-qualified trainers and begin to compete for potential clients... View More

Movement is essential to health, fitness and performance, but pain can complicate people’s relationships with their bodies. When clients experience pain, they often develop protective movement patte

As we seek to develop a clear role within the pathway protocol for the prevention, treatment and management of chronic disease, it’s time we define what is a ‘medical fitness provider.’

How well do you connect to your movement?How accurately do you perceive your body in space?This inner map of your body is called your Body Schema and is what allows you to balance, stabilize, and coor

Maintaining or achieving proper squat form can be challenging for those new to squatting or clients experiencing pain... View More

For the past decade, most services have been migrating to online, or at least having an online element to them. In the past year, the migration to online became not just a “nice-to-have” or... View More

Social media is louder. Clients are pickier. Trends come and go. But Nick Tumminello’s secret to long-term success hasn’t changed — and his advice could reshape your business... starting... View More

Since debates among trainers about how fit a trainer should have been a hot topic since I started as a trainer over 25 years ago, and continue rage on via social media, I wanted to address this subjec

“Julie, what if I told you that you could still enjoy a peppermint espresso mocha latté, or even a Coca-Cola or Snickers bar, if you run or bike before or after?”Julie’s eyes grew.... View More

Here are two business tips for growth and retention – two concepts that will set you up for long-term success... View More

Great programming involves factoring in elements that'll increase the likelihood that your client will stick to their workouts by blending universal training principles with their individual preferences

Again, we have a series of balance and reaction time drills that will not only challenge our clients' balance system but their cognitive system as well... View More

In order for your business to move forward in the face of adversity, you’ll likely need to shift your perspective a little bit... View More

You can also use a regular step for this workout, but I do not recommend using a BOSU for this one.You are going to work through a series of 3 lower body exercises on an unstable platform... View More

While "total hip replacement" sounds quick, it's a complex procedure. Understanding its nuances can help fitness professionals prevent dislocations and guide clients safely back to fitness... View More

True foot power begins with the toes — and more specifically, with toe flexion aka gripping the ground. When we engage in the simple yet profound act of gripping the ground with our toes, we’re... View More

Some trends, like wearable technologies, come in hot and stay relevant as far as the future can see, while other trends, like personal training and cardio, steadily change over time... View More

The best personal training programs are both intelligent and enjoyable. ... View More