Most clubs end up focusing so intently on new membership sales because they do such a poor job taking care of current members... View More

I recently met with the owners of a 2,500-sqare foot small group training studio in business about 18 months. As many new studio operators do, their marketing relied on word of mouth, referrals and ad

You might consider making a few key phone calls to people who have the potential to impact your success over the next year... View More

It is imperative that you make your website standout, connect with your visitors and capture more leads. Here are 5 hacks to making a fitness website that can have a direct impact on your business... View More

Facebook Live gets better reach and engagement than anything. But going live can be scary for some fitness professionals... View More

Successful messaging is anything that values your audience/followers and ultimately resonates with them... View More

If your fitness content doesn’t Educate, Inspire or Entertain (EIE) your Facebook fans, then it’s probably not worth posting... View More

Take action to start leveraging Instagram for your business... View More

For someone to succeed as a personal trainer, it is essential that they build their own personal brand to the best of their ability... View More

To get the most bang for your buck on social media, create fitness content that can be repurposed... View More

Without an effective online marketing strategy, you will be working out alone... View More

As much as we are tempted to attract more clients, it is equally important to focus on the relationships you have with your current clientele... View More

There is no more effective modality for increasing your visibility and credibility with clients and potential clients than email marketing. If you aren't taking advantage of email marketing, get started!... View More

When I started my business as an at-home personal trainer, before I pulled the trigger on spending any money on any advertising, I began participating in local networking events. I had a few objectives.... View More

If you're ready to get over your fear of the written word, here are five tips that make up the successful fitness copywriting formula... View More

It's so overused, overanalyzed and ruthlessly abused, the word hardly says anything anymore... Marketing. What does it even mean? Well, one thing I can tell you is that, as far as your business and mine... View More

Isn't it crazy that two words can trigger vivid imagery of extreme action sports and even elicit a physiological response?... View More

When I think of copywriting and personal trainers I think of that classic Star Trek line, "for God sakes Jim I’m a doctor not a copywriter!"... View More

It costs too much money to maintain the frequency you need to grow a true fitness brand identity in your local marketplace... View More

There are a lot of mediums available these days to personal trainers, and all can have their benefits... View More