I recently met with the owners of a 2,500-sqare foot small group training studio in business about 18 months. As many new studio operators do, their marketing relied on word of mouth, referrals and ad
It is imperative that you make your website standout, connect with your visitors and capture more leads. Here are 5 hacks to making a fitness website that can have a direct impact on your business... View More
As much as we are tempted to attract more clients, it is equally important to focus on the relationships you have with your current clientele... View More
There is no more effective modality for increasing your visibility and credibility with clients and potential clients than email marketing. If you aren't taking advantage of email marketing, get started!... View More
When I started my business as an at-home personal trainer, before I pulled the trigger on spending any money on any advertising, I began participating in local networking events. I had a few objectives.... View More
It's so overused, overanalyzed and ruthlessly abused, the word hardly says anything anymore... Marketing. What does it even mean? Well, one thing I can tell you is that, as far as your business and mine... View More
When I think of copywriting and personal trainers I think of that classic Star Trek line, "for God sakes Jim I’m a doctor not a copywriter!"... View More