Take action to start leveraging Instagram for your business... View More

For someone to succeed as a personal trainer, it is essential that they build their own personal brand to the best of their ability... View More

To get the most bang for your buck on social media, create fitness content that can be repurposed... View More

Without an effective online marketing strategy, you will be working out alone... View More

As much as we are tempted to attract more clients, it is equally important to focus on the relationships you have with your current clientele... View More

There is no more effective modality for increasing your visibility and credibility with clients and potential clients than email marketing. If you aren't taking advantage of email marketing, get started!... View More

When I started my business as an at-home personal trainer, before I pulled the trigger on spending any money on any advertising, I began participating in local networking events. I had a few objectives.... View More

If you're ready to get over your fear of the written word, here are five tips that make up the successful fitness copywriting formula... View More

It's so overused, overanalyzed and ruthlessly abused, the word hardly says anything anymore... Marketing. What does it even mean? Well, one thing I can tell you is that, as far as your business and mine... View More

Isn't it crazy that two words can trigger vivid imagery of extreme action sports and even elicit a physiological response?... View More

When I think of copywriting and personal trainers I think of that classic Star Trek line, "for God sakes Jim I’m a doctor not a copywriter!"... View More

It costs too much money to maintain the frequency you need to grow a true fitness brand identity in your local marketplace... View More

There are a lot of mediums available these days to personal trainers, and all can have their benefits... View More

Many authors are taking advantage of self-publishing to get as many books out there as possible... View More

The Share, the Like, the Retweet, the Regram, the Repost, the Comment, the Review, the #Hashtag and the @. Internet marketing certainly has come a long way. Gone are the days of starting a business, running... View More

Leveraging your time is the key to creating more time freedom and more financial freedom. You've heard this but how the heck do you do it? Where do you start? How do you know if you're implementing things... View More

Creating a presence on the Web is an important component of professional success. According to 1&1 Internet, Inc., 40% of small businesses do not currently have a website, missing the opportunity to reach... View More

One thing you have as an independent trainer over the big box gyms is the opportunity to build loyalty within your marketplace. You can establish meaningful relationships with your clients to build a culture... View More