BUILD_method
Feb. 20 2017
A great coach and fitness professional takes responsibility for a client's failures just as much as their transformations... View More
HowToStandOut
Jan. 15 2017
Prospective clients must feel like they will receive the best service and experience available to them... View More
ClientTestiomonials
Nov. 10 2016
When it comes to the world of fitness, nothing speaks louder than results. It's what your clients want, and it's what your prospects want to see... View More
Lead Generation
Nov. 10 2016
Experience is the teacher of all things when it comes to your brand and client loyalty... View More
5_senses
Sept. 20 2016
By understanding that the best experiences are those which appeal to multiple senses, you are poised to put your gym in a class of its own... View More
ArtofListening
Sept. 15 2016
It is our job to listen to our clients, no matter what they tell us... View More
DifficultClients
July 15 2016
Fitness professionals will not get along with every client, but there are ways of dealing with difficult clients that can make life easier... View More
10questionsClients
June 1 2016
How do you get testimonials from your clients? Simple: ask... View More
IgniteYourWriting
May 15 2016
In order to write authentically for any audience you need to believe that your ideas and plans matter... View More
bad-gym-expierience
July 10 2015
When the gym becomes a gathering place - a movement - it changes people's lives, and it changes the community it serves... View More
2454
March 25 2015
When the right people are found, the investment of formal fitness education and training is much easier to swallow... View More
2670
Nov. 10 2014
To develop trust, your fitness client must believe what you believe... View More
book review
Aug. 2 2014
Greg Brittenham, one of basketball's most respected strength and conditioning coaches along with Daniel Taylor have combined over 300 exercises, core training philosophy and training programs in their... View More
July 15 2014
Osteoarthritis (OA) is one of the most common challenges a trainer will encounter when working with older clients. OA is the leading cause of disability in the older population primarily because it limits... View More
book review
July 2 2014
There are books you pick-up once, skim through, then find an appropriately systematic home for it on your bookshelf. Then there are those few books that never make it to your bookshelf because they become... View More
book review
June 2 2014
Morc Coulson's second edition of The Fitness Instructor's Handbook is a comprehensive guide covering detailed anatomy, principles of fitness, programming, behavior change and goal setting. The guide is... View More
book review
May 2 2014
Nick Tumminello, founder of Performance University is one of the most prolific fitness writers, coaches and innovators in the industry. His recently released his book, Strength Training for Fat Loss, lives... View More
book review
April 2 2014
Written by two endurance athletes, combined with an extensive background in food as well as in fitness, The Athlete's Cookbook is a perfect addition to your shelf: whether it's alongside your cookbooks... View More
book review
March 2 2014
Comprehensive business books specifically focused on the fitness industry are far and few between. Authors Bradley Sheppard and Jason Urbanowicz have written a complete start-to-finish guide for creating... View More
book review
Feb. 2 2014
Mark Verstegen, founder of EXOS and author of Core Performance, along with Pete Williams, have released Every Day is Game Day, a completely integrated program for elite performance. This comprehensive... View More

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