Nov. 17 2017
Fitness professionals must evolve and come to realize that mindset is much more than just motivation... View More
Website Hacks
Nov. 10 2017
It is imperative that you make your website standout, connect with your visitors and capture more leads. Here are 5 hacks to making a fitness website that can have a direct impact on your business... View More
Dr Squat
Oct. 2 2017
In this world, there are men – and then there are giants. Frederick C. Hatfield – known to most in our industry as “Dr. Squat” – was always destined to be part of the latter... View More
Partner Jdrake
Oct. 1 2017
With over 36,000 gyms open in the U.S. alone, there is no shortage of competition in the fitness industry. Learn more about assessing the value of a business partner in this feature article!... View More
Oct. 1 2017
How do you differentiate yourself? Here are a couple of suggestions... View More
Fitness Trainer
Oct. 1 2017
Low-cost policies are not a bargain if charges for certificates of insurance or for adding “additional insureds” to the policy are applied. ... View More
Oct. 1 2017
To thrive in this industry, you must be willing to spend equal time working on your business as you do working in your business. In other words, you must set aside a good chunk of time each week, month... View More
Oct. 1 2017
“When should I jump?” This is a question many personal trainers (CPTs) ask themselves during challenging points in their careers... View More
Reduced Flie Size_ OCT issue_Objections
Oct. 1 2017
Learn how to shift your sales conversations to limit prospect objections, using the 4-step GROW model (Goals, Reality, Options, We)... View More
Be_The_Standard
Aug. 10 2017
If you want to stand out in an industry that has no rules, you should consider stepping-up your game... View More
Business_Collaboration
July 10 2017
It’s not enough to know your craft and give your clients a world class experience. You must collaborate... View More
July 2 2017
"What's next?" That is the question that drives professionals to seek advice, consider their options and plan for the future... View More
July 1 2017
Do you have a goal that you want to pursue and you’re finding it difficult to take that first step toward making this goal a reality? What is holding you back? What has stopped you from taking those
July 1 2017
It’s in our professional DNA and genetic make-up as personal trainers to do the basic components of our job description extremely well. The well-being and success of our clients and the reputable... View More
July 1 2017
The starting point for operational improvement is recognizing where a business owner may currently have issues. Here are 10 areas where mistakes are made across a wide variety of fitness businesses... View More
Lisa Druxman White Backdrop
July 1 2017
In 2001, Lisa Druxman wanted to find a way to continue her passion as a fitness professional and take care of herself while juggling the challenges of being a new mother... View More
July 1 2017
The ever-diminishing levels of health insurance benefits are leading to an earlier discharge of patients from hospitals and physical therapy clinics. Patients are left with additional work to be done but... View More
Small
July 1 2017
Ryan Ketchum examines where the Fitness industry is headed and how that impacts you and your business... View More
ThinkstockPhotos-475883744
April 15 2017
There are many benefits of forming an LLC in the fitness industry, most revolve around you and protection of your assets... View More
ThinkstockPhotos-183439386
April 5 2017
When it comes to personal finances, Americans are taught to diversify their assets which is why many invest in real estate, IRAs, 401(k)s, CDs, annuities, and stocks and bonds. This same concept shoul

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