April 29 2014
You. You are fat. Your clients are fat, and as a matter of fact so is your mother. The real question is why are we so offended by the mere mention of the word fat? Like it or not, fat is the third most... View More
April 25 2014
Just about every new trainer I meet shows me their website. Most times it’s focused around them and doesn’t meet the criteria to attract people that don’t know them already. Unfortunately... View More
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April 15 2014
Every fitness business, whether a one-on-one personal training model, group fitness or a traditional monthly gym needs to have a solid client funnel system that is a proven system to convert a client from... View More
LowCostStudio
April 15 2014
Now more than ever independent fitness professionals can start their own businesses on very limited budgets... View More
April 14 2014
Have you ever been into a Chick-Fil-A or a Starbucks? Have you ever wondered what made these businesses so successful? Was it their products or was it the experience that keeps people coming back? In the... View More
book review
April 2 2014
Written by two endurance athletes, combined with an extensive background in food as well as in fitness, The Athlete's Cookbook is a perfect addition to your shelf: whether it's alongside your cookbooks... View More
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April 1 2014
Diversifying the services or products your business offers can either be your Achilles heel or your ticket to success. Having multiple profit centers or revenue streams (whichever you prefer to call it)... View More
March 25 2014
It's funny, but I'm sure you will agree, that as a coach there are times when you become your own student. Here's what I mean by that: every year I either attend or present at the annual Fitness Business... View More
March 15 2014
Building a clientele isn't easy. In fact it can be extremely difficult. However, the more irons you put in the fire the more clients you will attract, making your job as a trainer easier. To develop a... View More
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March 15 2014
If you own a small group training studio or boot camp, successfully selling higher-priced memberships and programs requires a different approach than selling big-box gym memberships or even personal training... View More
March 14 2014
The main emphasis of this article is to provide the perspective entrepreneur with a better grasp on the various costs involved in opening and operating a profitable personal training studio. The tasks... View More
March 7 2014
Leveraging your time is the key to creating more time freedom and more financial freedom. You've heard this but how the heck do you do it? Where do you start? How do you know if you're implementing things... View More
book review
March 2 2014
Comprehensive business books specifically focused on the fitness industry are far and few between. Authors Bradley Sheppard and Jason Urbanowicz have written a complete start-to-finish guide for creating... View More
discussion_1_0
March 1 2014
As consumers, we often have our "wishlists" from the companies we buy from. Maybe we want the product in a different color or to have new options; we wish the company's website was more user-friendly or... View More
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Feb. 25 2014
Too often when I review promotional emails, scripts, copy or ideas from new coaching clients I read emails that are full of detail and devoid of emotion, reason or fulfill the question of, why? As fitness... View More
discussion_1_0
Feb. 15 2014
Most of our clients are conditioned to believe in an artificial definition of success. Most clients come to us seeking what they believe to be their goal, but in fact is their desired result. They want... View More
Feb. 15 2014
"Too often we underestimate the power of a touch, a smile, a kind word, a listening ear, an honest compliment, or the smallest act of caring, all of which have the potential to turn a life around." Leo... View More
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Feb. 8 2014
I read a blog post recently on this subject and found it very interesting, and quite relevant. I thought if the question is being asked, then let's address it! There is no doubt there are lots of people... View More
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Feb. 3 2014
There are lots of continuing education courses out there, and you have limited time and funds to invest. In order to help you to choose the educational direction that will best benefit you, here are five... View More
book review
Feb. 2 2014
Mark Verstegen, founder of EXOS and author of Core Performance, along with Pete Williams, have released Every Day is Game Day, a completely integrated program for elite performance. This comprehensive... View More

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