book review
Jan. 1 2013
Jonathan Goodman, creator of the Personal Trainer Development Center, has released his book Ignite the Fire: The Secrets of Building a Successful Personal Training Career and already has glowing endorsements... View More
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Dec. 24 2012
Likely every fitness professional on the planet knows the acronym for SMART goal planning. I'm sure many of you continually use this to set specific, measureable goals for your clients that you help them... View More
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Dec. 15 2012
Just like our bodies accumulate a lot of junk over the course of a year, so do our businesses; it's a perfect time to go through a "business detox." Here is a quick detox "recipe" that will hopefully be... View More
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Dec. 1 2012
We are all familiar with the concept of our Intelligence Quotient or IQ, but have you ever tested your Emotional Intelligence?Emotional Intelligence (referred to as EI or EQ), is a growing field of research... View More
book review
Dec. 1 2012
Greg Justice has deservedly earned the recognition as one of the key leaders in our industry. With more than 47,000 one-on-one personal training sessions, he has mastered the ability to share his training... View More
Nov. 23 2012
With the beginning of 2013 looming I am sure many of you have been working on your marketing campaigns and planning how you want your 2013 to play out. But have you sat yourself down in front of the mirror... View More
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Nov. 20 2012
I'm sure most people would agree the beginning of each New Year has to be the peak of fitness awareness. You'd think just being in any aspect of the fitness industry that you are poised for automatic success... View More
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Nov. 15 2012
The recent number of social media promotions, online ads, email marketing and pitches at industry seminars that offer private business coaching, masterminds, online coaching and everything in between,... View More
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Nov. 1 2012
Fitness professionals often find themselves in a situation where they hit a "glass ceiling" of revenue potential. There are only so many hours in a day available to train clients, and ultimately, you don't... View More
book review
Nov. 1 2012
Mike Michalowicz, author of The Toilet Paper Entrepreneur, has recently released his second book, The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field. If you're seeking a new... View More
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Oct. 28 2012
Times have really changed. Thanks to technology, things like social media have changed how we make decisions as consumers and even how we relate to one another. Acknowledge and accept the way we do business... View More
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Oct. 14 2012
Despite varying opinions of the TV show The Biggest Loser, the show has created a shift in consumers' minds about how fitness goals can be achieved. This is precisely why we continue to see "Biggest Loser"... View More
Oct. 12 2012
Valorie Ness was chosen from more than 600 highly-qualified professionals to be the 2013 PFP Trainer of the Year.Valorie is the CEO of the award-winning Catalyst Fitness Midtown, a 15,000 square foot facility... View More
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Oct. 1 2012
Social proof is a critical and essential element to building your business. You may have the best sales scripts and the most compelling sales copy on your website, but without others saying how much you... View More
book review
Oct. 1 2012
As fitness professionals, more often than not, we understand that many of our clients' issues with losing weight and reaching goals are beyond lack of exercise and poor eating habits. There often is a... View More
Sept. 28 2012
I was recently at a small fitness business seminar, and it was a very worthwhile event. Even though I have two high flying bootcamp studios that are among the top if not the top such facilities in the... View More
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Sept. 26 2012
When was the last time you went out and spoke to an audience in your community? I've noticed a trend with fitness professionals in these last couple years; there's been a lot of gravitation to email marketing.... View More
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Sept. 14 2012
We all are familiar with the adage, "Time is Money" and most would agree that time is one of our most precious, and limited, assets. I find that many professionals don't fully realize the worth of their... View More
book review
Sept. 1 2012
The American College of Sports Medicine (ACSM) has recently released the fourth edition of their Health/Fitness Facility Standards and Guidelines. The guide includes updated standards, state-specific requirements... View More
Sept. 1 2012
It wasn't my fault. I didn't do it. Everyone else did it first. Those are phrases you'd expect to hear from kids when some liquid intended to go from container to mouth wound up in a puddle on a kitchen... View More