Consumers are more aware than ever of the myriad options available to reach their fitness goals. The difference now is they are no longer simply looking for the newest cardio equipment or decked-out locker... View More
As fitness professionals, we are continually faced withsimilar concerns among our female clientele. They don't want to "bulk up,"they want to "tone" and "lengthen" their muscles, longcardio is the only... View More
If you're already familiar withtraining older adults, you know that special considerations need to be takenand program adjustments need to me made. If you're not yet familiar with theneeds of this population,... View More
Our culture is in a state of crisis with obesity at an all time high, affecting 33% of the population. Besides the obvious challenges of being overweight or obese in our world, when it comes to exercise,... View More
Childhood obesity is a growing problem today, and the demand for fitness programs aimed at the general teen and kid population is also increasing. But training kids is not the same as training adults,... View More
Each morning at 5:30, I meet 60 women in a parking lot who are anticipating an hour of high-intensity, fat-incinerating, body-shaping, heart-enhancing, energy-boosting, muscle-strengthening and life-changing... View More
Fitness boot camps continue to be one of the fastest growing fitness trends... and they are likely here to stick around. Here's our reality as boot camp owners: we are probably no longer the only gig in... View More
When it comes to boot camps and group training, you'll find most trainers have an either/or attitude. You'll find them taking a stance behind one or the other business model and defending their position... View More
Editor's Note: "The Boomers" is a miniseries on how you can make the baby boomer market successful within your fitness business. Part four, "The Effects of Aging" explores the ways the body changes over... View More
Editor's Note: "The Boomers" is a miniseries on how you can make the baby boomer market successful within your fitness business. Part four, "The Effects of Aging" explores the ways the body changes over... View More
If you're an independent personal trainer that's been doing welltraining clients one-on-one, there's still an urge that I'm sure hasbeen calling to you... It's the desire to expand the size of your training... View More
Obesity continues to rise in the United States, and fortunately, more and more fitness professionals are playing a vital role in helping fight the obesity epidemic. Data collected in the National Health... View More
Editor's Note: "The Boomers" is asix-part series on how you can make the baby boomer market successful withinyour fitness business. Part three, "Boost Their Strength" takes a look at the different strength-training... View More
Editor's Note: "The Boomers" is asix-part series on how you can make the baby boomer market successful withinyour fitness business. Part two, "10 Reasons You Should Know this Niche," uses both experience... View More
Editor's Note: "The Boomers" is a six-part series on how you can make the baby boomer market successful within your fitness business. Part one, "Your Bread and Butter?" takes a data-supported look at the... View More
One of the more recent evolutions in the industry has been the creation of a new niche servicing a demographic that is not only a must for club owners to take note of, but it also represents a potential... View More
A Q&A with four franchise creators on where the boot camp trend is heading Back in 1998, I wrote an article for a local magazine about some military-style fitness boot camps that were popping up across... View More
Fitness boot camps are a dime a dozen in mostareas. Gyms have boot camps, run-of-the-milltrainers offer boot camps, and there are the trainers in adifferent league because they runhigh-quality, results-driven... View More
Training athletes isn't just for strength coaches and physical educators anymore. With phrases like "specialization of training" and "sport-specific workouts" penetrating the market, personal trainers... View More
So often, we give much thought to who we want to train. Books, conference speakers and industry gurus tell us to determine our ideal client and then direct all marketing toward them. Good advice for sure;... View More
