Phil Kaplan is committed to helping fitness professionals find ongoing betterment. He's established a Facebook Group, "Every Personal Trainer Needs to Know" and invites you to join. Find more info at www.philkaplan.com.
Our industry grows faster than it seems to mature, and new gurus seem to emerge daily. Therefore, readily available advice flies around related to many topics, including how to connect with the medical... View More
We, as a fitness industry, have all read about corporate wellness. We have learned the statistics. And now, we recognize not only the value of a fitness program in terms of employee productivity and camaraderie,... View More
Let people talk long enough and they're sure to tell you of a time they were misunderstood or wronged, and the words, "I got screwed" are almost sure to emerge. At times, we listen to the stories and we... View More
In last month's article I suggested in order for global change within our industry we needed to raise ourselves to the next level, recognize where our industry is falling short and self-evaluate. In this... View More
Who are your best prospects? That's a question marketing experts in every arena seek to answer. When it comes to personal trainers and fitness studio operators, the answer to the question is clear. Or... View More
Health club operators have made the mistake for years. Now, medical professionals, wellness professionals and self-improvement experts are adding distinctive fitness components to their businesses and... View More