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Jan. 5 2023
What business skills will you need to learn to grow your income this year?If you’re like most, your answer will be something like “master marketing.”... View More
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Jan. 4 2023
As fitness professionals, we are an industry of caregivers. The very crux of what we do is help others toward fitness and wellness, physically, mentally and emotionally... View More
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Jan. 3 2023
When people talk about marketing or advertising, they are usually focused on reaching more people. While this is important, it’s only part of the equation when it comes to generating more clients
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Dec. 22 2022
Sometimes it is hard to see the good in what is considered bad. While in the midst of the Covid-19 pandemic, gyms, studios and training centers suffered. According to IHRSA, 47% of jobs in the fitness
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Dec. 15 2022
We say often that mature clients need fitness, but that doesn’t mean they want fitness. If we are really honest, dozens of things sound more interesting and enticing for people... View More
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Dec. 12 2022
I’m not sure anyone likes taxes. They can be scary, especially if you don’t understand some basics. Not keeping up with and paying your taxes can get you into trouble.Here is some good news.... View More
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Dec. 7 2022
It is often said that we should give our clients “a combination of what they want and what they need.” Instead, I prefer to say training is about giving our clients “what they need to... View More
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Dec. 7 2022
Pectoralis major/minor and latissimus muscle tightness along with poor scapular control often leads to postural dysfunction and shoulder problems... View More
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Dec. 5 2022
The first thing we need to establish concerning package/session pricing in the personal training industry is that this is more of an art than a science... View More
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Nov. 29 2022
If there is anything the pandemic has made clear to us, it’s the importance of having our financial house in order... View More
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Nov. 23 2022
Creating a good relationship with technology in fitness management means finding the sweet spot between putting our heads in the sand and running ragged trying to keep up... View More
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Nov. 21 2022
It’s scary to think that technology can replace humans.At some level (at least let’s hope) nothing will replace human connection. We need it if we plan to thrive as humanity... View More
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Nov. 17 2022
The participants in one of our coaching programs recently completed a MyZone Challenge. Using MyZone belts, we connected through the app to follow each other’s workouts and to track our own progress
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Nov. 16 2022
Every business has some type of Financial Technology (“FinTech”) integrated into its systems. It can be as simple as online banking, or as sophisticated as online order taking and fulfillment,... View More
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Nov. 15 2022
When I started in this business, “certifications” didn’t exist. Back then, we were all “aerobic instructors.” Our profession was never considered a job. We were a bunch of... View More
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Nov. 15 2022
When footage of George Floyd’s death was first broadcast to the world, I deeply understood the prevailing feelings of anger and fear. As a person of color, I have witnessed and experienced them thro
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Nov. 11 2022
There are solid ways to grow your business without spending so much of your time and money. Have you considered that your clients and your time could be your best marketing assets?... View More
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Nov. 10 2022
Managing your baseline certifications with continuing education is not only a requirement for your field, but also an indicator of your desire to be a competent fitness professional... View More
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Nov. 3 2022
When it comes to online marketing, most fitness business owners are pretty limited in what they choose to do... View More
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Nov. 2 2022
The axle roll out will facilitate pillar strength and stability from the shoulders to the hips, while teaching the client to maintain a neutral spine... View More