Life Fitness today announced plans to deliver the Nike + iPod experience on all of its iPod-compatible Elevation Series treadmills, elliptical cross-trainers and Lifecycle Exercise Bikes. Later this year, Nike + iPod users will be able to simply plug their iPod nano into the equipment at the start of their workout to record their results. Users can then connect their iPod nano with their computer to upload their workout data to www.nikeplus.com.
By delivering the Nike + iPod experience through our equipment, were giving exercisers new and exciting tools to maximize their workouts, said Bob Quast, vice president of product management for Life Fitness. This groundbreaking tool is taking the exercise equipment experience beyond the fitness facility.
Through Nike + iPod, exercisers who work out on iPod compatible Life Fitness equipment will be able to track progress, set goals and make challenges on www.nikeplus.com. When gym users connect their iPod nano to their computer, their workout data is sent to www.nikeplus.com through iTunes. This workout data is converted to CardioMiles so that users of cardio equipment can easily set goals and participate in challenges with runners and with users of other cardio equipment.
Nikes innovative Nike + iPod running experience combining music, personal coaching and fitness networking has forever changed the way people run, creating in its first year the worlds largest online running destination at www.nikeplus.com. Launched just under two years ago, in partnership with Apple, Nike+ lets your iPod nano talk to Nike+ enabled running shoes through the wireless Nike + iPod Sport Kit. Data on time, distance, calories burned and pace is stored on your nano and is easily downloaded through iTunes to www.nikeplus.com. Users not only can track their own data but also challenge others and participate in online forums.
Life Fitness, a division of Brunswick Corporation, is the global leader in designing and manufacturing a full line of high-quality fitness equipment for commercial and consumer use. The company is headquartered near
NIKE, Inc., based near Beaverton, Oregon, is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. For more information, visit www.nikebiz.com.