Research to be presented at the Annual Meeting of the Society for the Study of Ingestive Behavior (SSIB), the foremost society for research into all aspects of eating and drinking behavior, sought to investigate personality traits that make some people more vulnerable to over-eating and weight gain.



Obesity rates have been partly attributed to the easy access of cheap, high calorie food. However, many individuals exposed to the same food lie well within the healthy weight range. In her study, Dr. Natalie Loxton proposed reward sensitivity as a key trait predisposing some individuals to be highly attracted to cues linked with appetitive food - such as a television commercial marketing junk food.



Continued at MedicalNewsToday>>

Follow  

How much of your time would you estimate you spend growing your business?