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I've known for a long time that I've wanted to be in the fitness industry. I remember the first time my father took me to the gym at the age of 13. He showed me the squat rack and the dip bar and I was instantaneously mesmerized, not just by what was in the gym or the exercises I learned, but I was enamored with how I felt when I walked out. I knew intuitively that I wanted to give people that same feeling.
 
Now that I am "in the industry," what am I? What is my "title"? What do I "do" for a living?
 
I have my certifications and my education that deem me with certain titles and initials. But let's think about it? Does the title "certified trainer" really encompass all we offer our clients? I frankly hate it when people call me an exercise teacher. Are we just merely a "trainer?" I don't think the term serves us well considering the time, expertise, professionalism and education we invest into what we do.
 
We are kinesthetic specialists, biomechanics practitioners, and authorities on fat loss. We are lifestyle experts, mindset consultants, fitness professionals. I would even go so far as to call us healthcare professionals. Ultimately, we are life changers.
 
Bottom line, we are professionals who work in the field of fitness, health and lifestyle. We do more than pick up weights and count repetitions. We are worth more than most think or perceive us to be. Whatever "title" you choose, know that you are offering more than a good sweat, smaller jeans, and bigger muscles. You have chosen a profession that gives you the opportunity to offer your clients life change; and that is more powerful than most careers or fancy titles can tout.

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How much of your time would you estimate you spend growing your business?