I hate using the "R" word. It's almost as if the more times you say it, the more power to it you give. By definition, however, our country is in a recession. We've had several quarters of negative growth, the Dow looks like it's been hit with a shrink-ray, consumers are holding tighter to their purse strings, the housing bubble has burst, and jobs are harder to come by. Even though we still have 93-95% employment (that sounds way different than five to seven percent unemployment, doesn't it?), many fitness professionals say that the recession has affected them. I also know many fitness pros that continue to prosper.