Marketing is an evil word to some personal trainers, but lacking effective marketing skills can cost them their career. This book covers marketing in a language anyone can understand and disseminate. Not only is it a great read, it's a wonderful reference tool as you expand your marketing reach. Some of the chapters include: influencers, marketing buzz, stunt marketing, ambient marketing, stealth marketing, viral marketing, social networking, blogs, podcasts, assessing your target and measuring your success. After reading this book, you will know what not to do as well as which forms are guerrilla marketing are for you.